About ROAS Break
Free calculators for break-even ROAS, target ROAS, maximum CPA, contribution margin and profit per $1,000 of ad spend, for ecommerce operators and paid media teams.
ROAS Break is a free set of calculators for ecommerce operators and paid media teams who need to know whether their ad spend is actually profitable. Enter your price, product cost, shipping and fees to get your break-even ROAS, then set a target ROAS that leaves room for profit. The site also computes maximum CPA, contribution margin and profit per $1,000 of ad spend, so you can compare campaigns on margin rather than on revenue alone. Each calculator comes with plain-language guides that explain the formulas and how to use the results when setting bids and budgets on Meta, Google and other ad platforms.
