About Sniffington
Sniffington is hosted social listening and competitor intelligence software. It monitors public posts about your brand and your competitors across thirteen platforms, rules out namesakes with a written reason, tags what is left by category, urgency and buying intent, and delivers a feed, email digests, Slack, Discord and Microsoft Teams alerts, reports, a REST API and an MCP server. Free to start, with paid plans from $19 a month.
Sniffington is social listening and competitor intelligence software for founders, small teams and agencies. You give it a brand name, a sentence about what the brand is, and the keywords to watch. It then searches public posts on thirteen platforms, including Reddit, X, LinkedIn, TikTok, YouTube, Instagram, Threads, Bluesky, Hacker News, GitHub, Stack Overflow and news sites, plus Facebook on the paid plans. An AI check reads each post against your description, so posts about a different thing that shares your name are ruled out and kept in a separate view with a one-line reason. Posts that remain are ranked by urgency, tagged with sentiment and category, and scored for buying intent from 0 to 100. Competitors can be tracked by website, with complaint, praise, alternative-seeking and pricing-talk tags, a weekly share of voice chart, a one-page brief and page-change alerts. Results arrive in a web feed, email digests, Slack, Discord and Microsoft Teams alerts, signed webhooks, a REST API and an MCP server for AI agents. There is a free plan and paid plans from $19 a month.
